Fierce backlash to Matt Rife ad campaign left makeup company 'very surprised,' admits brand executive
E.l.f. brand chief marketing officer Kory Marchisotto said it was never the company's intention to risk controversy by featuring comedian Matt Rife in a recent ad.
E.l.f. brand chief marketing officer Kory Marchisotto said it was never the company's intention to risk controversy by featuring comedian Matt Rife in a recent ad.
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