Demna brings sexy back in effort to reinvigorate Gucci
Designer’s first catwalk for the brand in Milan flirts with bad taste with short, tight dresses and a diamante G-string Demna is fashion’s dark lord of apocalyptic streetwear. Gucci is the glossy sex kitten of Milan. Put the two together, and what do you get? Sex appeal that flirts with bad...
<p>Designer’s first catwalk for the brand in Milan flirts with bad taste with short, tight dresses and a diamante G-string </p><p>Demna is fashion’s dark lord of apocalyptic streetwear. Gucci is the glossy sex kitten of Milan. <a href="https://www.theguardian.com/fashion/2025/sep/23/can-guccis-new-designer-bring-the-hot-sauce-and-rescue-fashion-house-from-flatlining-sales">Put the two together</a>, and what do you get? Sex appeal that flirts with bad taste.</p><p>At Demna’s first Gucci catwalk show, staged in Milan on Friday afternoon in front of an audience including Donatella Versace and Paris and Nicky Hilton, dresses were so short and tight that Emily Ratajkowski periodically yanked down a handful of disco-ball sequins to cover her bottom as she walked. There were lapdance-bar tinsel hair extensions, and Kate Moss in a diamante G-string. A certain sketchiness in the roll of the hips, a model who pulled his phone out of his bumbag and scrolled his way down the catwalk.</p> <a href="https://www.theguardian.com/fashion/2026/feb/27/demna-brings-sexy-back-reinvigorate-gucci">Continue reading...</a>
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