JD Sports plans to let shoppers buy through AI platforms
Retailer to allow ‘one-click purchases’ through assistants such as ChatGPT and Microsoft Copilot, beginning in USBusiness live – latest updatesJD Sports has said it plans to allow customers to directly buy its products through AI platforms without leaving the apps.The British trainer and...
<p>Retailer to allow ‘one-click purchases’ through assistants such as ChatGPT and Microsoft Copilot, beginning in US</p><ul><li><p><a href="https://www.theguardian.com/business/live/2026/jan/12/us-prosecutors-criminal-investigation-federal-reserve-chair-jerome-powell-dollar-stock-market-gold-bitcoin-business-live-news-updates">Business live – latest updates</a></p></li></ul><p>JD Sports has said it plans to allow customers to directly buy its products through AI platforms without leaving the apps.</p><p>The British trainer and sportswear company will allow “one-click purchases” through platforms such as ChatGPT and Microsoft Copilot, as big retailers attempt to keep up with AI-powered shopping.</p> <a href="https://www.theguardian.com/business/2026/jan/12/jd-sports-shoppers-buy-ai-platforms-chatgpt-microsoft-copilot-us">Continue reading...</a>
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