Reddit overtakes TikTok in UK thanks to search algorithms and gen z
Platform is now Britain’s fourth most visited social media site as users seek out human-generated contentReddit, the online discussion platform, has overtaken TikTok as Britain’s fourth most visited social media service, as search algorithms and gen Z have dramatically transformed its...
<p>Platform is now Britain’s fourth most visited social media site as users seek out human-generated content</p><p>Reddit, the online discussion platform, has overtaken TikTok as Britain’s fourth most visited social media service, as search algorithms and gen Z have dramatically transformed its prominence.</p><p>The platform has undergone huge growth over the last two years, with an 88% increase in the proportion of UK internet users it reaches. Three in five Brits online now encounter the site, up from a third in 2023, <a href="https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf?v=408963">according to Ofcom</a>.</p> <a href="https://www.theguardian.com/technology/2026/jan/03/reddit-overtakes-tiktok-uk-search-algorithms-gen-z">Continue reading...</a>
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