VIP viewing: cinemas bet on luxury bars and beds to usher in a new film era
Sector reinvests in high-end experiences, from front-row beds to premier pods and business class-style seats with built-in wine coolersFrom champagne coolers to front row VIP beds, cinema owners are investing heavily in premium experiences as the industry gets its box office mojo back.As the third...
<p>Sector reinvests in high-end experiences, from front-row beds to premier pods and business class-style seats with built-in wine coolers</p><p>From champagne coolers to front row VIP beds, cinema owners are investing heavily in premium experiences as the industry gets its box office mojo back.</p><p>As the third instalment in James Cameron’s blockbuster Avatar series pulls in the Christmas holiday crowds, the UK box office is expected to surpass £1bn in 2025 for the first time since before the global Covid pandemic.</p> <a href="https://www.theguardian.com/business/2025/dec/26/vip-viewing-cinemas-bet-on-luxury-bars-and-beds-to-usher-in-a-new-film-era">Continue reading...</a>
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