Pret a Manger to take on supermarkets by trialling meal deals
Format to be tested in last quarter of year after chain’s value cut by a third amid ‘intense strains’ on hospitality industryPret a Manger is finally caving in to competition from supermarkets by launching meal deals, after the value of the chain was slashed by a third amid “intense...
<p>Format to be tested in last quarter of year after chain’s value cut by a third amid ‘intense strains’ on hospitality industry</p><p>Pret a Manger is finally caving in to competition from supermarkets by launching meal deals, after the value of the chain was slashed by a third amid “intense strains” on the hospitality industry.</p><p>The sandwich and coffee chain said it intends to test the meal deal format in the last quarter of this year, as a medium-term strategy to grow the Pret brand and return to sustainable profits. It did not say how much the meal deals will cost.</p> <a href="https://www.theguardian.com/business/2025/sep/09/pret-a-manger-to-take-on-supermarkets-by-trialling-meal-deals">Continue reading...</a>
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